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Paid Media Pros/Lead Generation Master Class
Buy for $500

  • $500

Lead Generation Master Class

  • Course
  • 28 Lessons

Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization. In this course, we'll discuss strategies for 3 stages in Lead Gen and give in depth examples. We've created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.
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Contents

Intro

Intro
    Preview

    Section 1 - Generating Leads

    Intro & Agenda - Section 1 - Generating Leads
      Call To Action Strategy - The Biggest Problem with Most Lead Gen Efforts
        Call To Action Strategy - Determining What You're Going to Offer
          Call To Action Strategy - The Price of a Lead
            Call To Action Strategy - Building First Party Data Sets
              Call To Action Strategy - Designing for All Stages of the Buyer Funnel
                Finding Your Audience - Who Are They and How to Find Them
                  Generating Leads - Overview of 4 Main Channels for Lead Generation
                    Building a Foundation - Intro to Why We Need Extensive Tracking
                      Building a Foundation - Excluding Duplicate Leads
                        Building a Foundation - Creating a Database for Future Optimizations

                          Section 2 - Improving Lead Quality

                          Intro & Agenda - Section 2 - Improving Lead Quality
                            Words of Caution - Setting Proper Expectations When Qualifying Leads
                              Defining Goals - What Makes a Good Lead?
                                Ad Copy & Landing Pages - Make Your Boundaries Clear
                                  Lead Gen Form Strategy - Understanding Form Impacts on Performance
                                    Lead Gen Form Strategy - CASE STUDY: B2B Employee Management
                                      Lead Gen Form Strategy - Tips to Improve Lead Quality with Forms

                                        Section 3 - Converting Down the Funnel

                                        Intro & Agenda - Section 3 - Converting Down the Funnel
                                          Data Prep - Defining Metrics & Requirements for Section 3
                                            Retreiving Your Data - Creating a Workable File for Optimization
                                              Timing Your Optimizations - Don't Jump the Gun
                                                Attribution Matters - Understanding Why Lead Creation Touch is Imperative
                                                  Defining an MQL - Intro to Lead Scoring
                                                    Campaign Movement Strategies - Using Paid to Move Users Down Funnel
                                                      Developing Cost Per Lead Goals - How CRM Data Influences Top of Funnel Efforts

                                                        Conclusion & Recap - Customer Generation

                                                        Conclusion & Recap - Customer Generation