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Let us introduce ourselves

We're the Paid Media Pros!

We're Joe Martinez & Michelle Morgan. We've both been in the paid media industry for over 10 years and have always had a passion for sharing knowledge. We're both internationally recognized speakers and industry writers and have been publishing videos on our YouTube Channel since 2018. 

We've finally made the jump to creating our own long-form, in-depth content to help take your paid media accounts to the next level. 
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Ready to Improve Your Lead Generation Campaigns?

  • $500

Lead Generation Master Class

  • Course
  • 28 Lessons

Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization. In this course, we'll discuss strategies for 3 stages in Lead Gen and give in depth examples. We've created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.
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Course Testimonials

"The Lead Generation Master class is a bottomless bowl of value. From the well organized and detailed content, to case studies, and real world applications, Michelle and Joe cover it all in a concise and impactful manner. It helped develop better processes for our clients and strengthened our knowledge. If you're looking for an effective way to enhance your lead generation efforts, keep your data clean and high quality, and help drive more sales, this course is a must!"

Akvile DeFazio

President, AKvertise

"The Lead Generation Master Class is an insightful course that untangles the complexities of lead quality, an important interest for us. The course has been an invaluable resource for our agency, myself, and most importantly, our clients."

Cory Henke

Founder & CEO, Variable Media

Ready to Get Started?

Take your lead generation campaigns to the next level with our Lead Generation Master Class.
Start the Course