Finding Your Audience - Who Are They and How to Find Them

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Lead Generation Master Class

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Intro

Intro

Section 1 - Generating Leads

Intro & Agenda - Section 1 - Generating Leads

Call To Action Strategy - The Biggest Problem with Most Lead Gen Efforts

Call To Action Strategy - Determining What You're Going to Offer

Call To Action Strategy - The Price of a Lead

Call To Action Strategy - Building First Party Data Sets

Call To Action Strategy - Designing for All Stages of the Buyer Funnel3

Finding Your Audience - Who Are They and How to Find Them4

Generating Leads - Overview of 4 Main Channels for Lead Generation

Building a Foundation - Intro to Why We Need Extensive Tracking

Building a Foundation - Excluding Duplicate Leads

Building a Foundation - Creating a Database for Future Optimizations2

Section 2 - Improving Lead Quality

Intro & Agenda - Section 2 - Improving Lead Quality

Words of Caution - Setting Proper Expectations When Qualifying Leads

Defining Goals - What Makes a Good Lead?

Ad Copy & Landing Pages - Make Your Boundaries Clear

Lead Gen Form Strategy - Understanding Form Impacts on Performance

Lead Gen Form Strategy - CASE STUDY: B2B Employee Management

Lead Gen Form Strategy - Tips to Improve Lead Quality with Forms

Section 3 - Converting Down the Funnel

Intro & Agenda - Section 3 - Converting Down the Funnel

Data Prep - Defining Metrics & Requirements for Section 32

Retreiving Your Data - Creating a Workable File for Optimization

Timing Your Optimizations - Don't Jump the Gun

Attribution Matters - Understanding Why Lead Creation Touch is Imperative

Defining an MQL - Intro to Lead Scoring

Campaign Movement Strategies - Using Paid to Move Users Down Funnel

Developing Cost Per Lead Goals - How CRM Data Influences Top of Funnel Efforts

Conclusion & Recap - Customer Generation

Conclusion & Recap - Customer Generation